Keep It Clean Statewide Water Campaign

Boulder, CO

Project Description:

The Keep It Clean Campaign began in Boulder County as a countywide water awareness campaign that has now been adopted by the state of Colorado. This multimedia program was designed to increase awareness of the public´s role and responsibility in maintaining clean water. It emphasized how our daily activities affect water quality such as fertilizer use, car washing, car maintenance, and dog waste. ECA´s public awareness campaign included public signage, radio, direct mail, newspaper ads, educational curricula, school programs, and creating templates for the municipalities to adjust into a multitude of outreach pieces. The centerpiece of the program was the creation of a water quality mascot, "H2O Jo and Flo"– award winning animated characters. H2O Jo and Flo carried messages about the importance of clean water and actions everyone can do.

Result:

The Keep It Clean program began in 2003 and has since been adopted statewide in Colorado. It has provided a foundation for communicating water issues to the public in a serious yet approachable manner. The program continues to be highly impactful. In 2007, this program won the EPA´s Environmental Achievement Award. This award recognizes significant achievements in the protection of public health or the environment and in advancing the agency’s strategic goals.

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